Red Bull Case Study - 743 Words

Red Bull Statement of the Problem: Red Bull’s enviable position is changing. More energy drinks have been introduced in the market. The competitors of Red Bull gives the same effects when drinking these energy drinks by giving extra energy for work and improved performance for athletes. How can Red Bull compete with its competitors and still catch the attention of their market? Assumptions of the Study: Product – Red Bull as an energy drink contains carbon dioxide, Thai- ingredients of B-vitamins, caffeine, sugar and the amino acid taurine. It has distinct packaging, 8.3-ounce silver-and-blue cans with two bulls about to head-butt each other. Red Bull’s cans are â€Å"sexy† with their size implying that they†¦show more content†¦Red Bull also sponsored a Formula 1 motor racing team. Price – Red Bull is affordable since it caters to students, drivers, rice farmers and athletes. Its price must not be too expensive in order to compete with its competitors. Since there are lots of energy drink, consumers will buy energy drink in the average price range since all these energy drinks offer the same effects regarding the price. The price of Red Bull must be suitable for the budget of their target market. Recommendation: Consumers have different taste and preference when it comes to food and drinks. Red Bull should launched additional products that has different flavors in order to satisfy the taste and preference of the different consumers. They must be willing to modify the taste, in order to address the preference of the consumers on the different counties they are selling to. Like in Japan, consumers preferences are constantly changing so they must constantly adapt and change the flavor in order to satisfy the taste and preference of consumers in Japan. Red Bull must also have products that has natural ingredients in case consumers prefer to drink healthy and organic energy drinks. These natural ingredients are perfect for consumers who have sickness like diabetes, since it healthy ingredients unlike the normal Red Bull which contains sugar and caffeine. Red Bull must constantly adapt to theShow MoreRelatedCase Study : Red Bull4107 Words   |  17 Pagesassessment offence. Student ID: 77081201 Level of Study: MA Module Title: International Marketing Course Title: MA INTERNATIONAL TRADE AND FINANCE Module Tutor June Dennis Full text word count: 3,937 words Student Name: Do Khac Huong Student Signature: __________________________________________ Date of Submission: Name of first marker: Mark: Name of second marker: Mark: 1. Introduction Red bull is a leading energy drink company in the world, withRead MoreRed Bull Case Study1166 Words   |  5 PagesRED BULL CASE STUDY Q1. How will you characterize Red Bulls overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull givesRead MoreThe Red Bull Case Study Essay731 Words   |  3 Pages Red Bull Case Study 1). SWOT Analysis Strengths †¢ There are highly differentiated between competing sellers. †¢ Low entry barriers †¢ The results of consumption are more beneficial than soda †¢ Premium price with a high profit margin Weaknesses †¢ Criticisms on health effects †¢ The industry is rapidly growing with new entrants †¢ Strong competition requires heavy promotion in order to stand out amongst competitors †¢ The economy forces customers to choose the better value at a lower price OpportunityRead MoreRed Bull Case Study1942 Words   |  8 Pages 1. How will you characterize Red Bull’s overall marketing strategy (global, glocal or local)? Globalization is the deviation of businesses, philosophies, or technologies to propagate throughout the world, as well as the process of making this happen (SearchCIO, 2014). Glocalization is the idea that in a global market, when it is customized for the local or culture in where it is sold, a service or product is more likely to succeed (Rouse, 2013). Localization refers to the adaptation ofRead MoreRed Bull Brand Case Study1143 Words   |  5 Pages{draw:rect} {draw:rect} {draw:rect} {draw:rect} CASE STUDY REPORT RED BULL Table of Contents {text:bookmark-end} {text:bookmark-start} Executive {text:bookmark-end} summary: Additional points this paper discuses is the marketing program of Red Bull and how it depend mainly on Buzz advertising. The brand extension of Red Bull is an interesting point because it developed some products under its parent drink. Low sugar drink for example. The last point was about the advertisingRead MoreRed Bull Case Study3127 Words   |  13 PagesRed Bull Report – Sales Forecasting 2010 Tiago LK, Jovan A., Tamas F. BBCi_Principles of Sales 4/20/2010 RED BULL REPORT Red Bull operates within the energy drink sector of the soft drink market and has been the leading market share holder in this area for the past several years. It was founded by Dietrich Mateschitz, an Austrian who studied world trade and commerce in Vienna. In 1982, Mateschitz came back to Austria from a visit to Thailand with some samples of an energy drink calledRead MoreMktg 2101 Red Bull Case Study Essay826 Words   |  4 PagesMKTG 2101 Consumer Behaviour Case Study - Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography, identifying mainly university students and urban professionals who neededRead MoreBull Case Study Analysis : External Analysis Of Red Bull1097 Words   |  5 PagesBA4302 Red Bull Case Analysis External Analysis Political Factors: These include indirect or direct political factors affecting Red Bull. Among others are government instability, markets’ bureaucracy, corruption levels, the function and freedom of press, protectionism measures of home market, and market lobbying initiatives. Red Bull endeavors to impact specific political factors and pertinent laws and regulations through its efforts of lobbying. For instance, the moment the FDA were ready for theRead MoreCase Study Red Bull - Further Market Expansion5441 Words   |  22 Pages________________________________________ Global Marketing Case Study - â€Å"Red Bull: The global market leader in energy drinks is considering further market expansion.† ________________________________________ Ann Bendroth Date: 29.05.2009 Global Marketing – Case Study – Red Bull ____________________________________________________________ _______ Table of Content 1.0 Purpose of the case study .................................................................................... 3 1.1 Company

Evolution Science and Religion Essay - 2032 Words

Evolution: Science and Religion In 1895 Charles Darwin published a book describing his theory of evolution, and his theory of the natural selection process. This theory caused much uproar in the religious community because Darwin’s theory went against the story of creation portrayed in the Holy Bible. His theory claimed that all life currently in place had evolved and adapted from a single organism in the beginning. Over time and by process of natural selection only the dominant species were left over while the other, less dominant species, went extinct. His theory, backed by scientific analysis, had dismissed the idea of a single deity creating all life on Earth. It is not like Darwin had a personal agenda against religion or anything,†¦show more content†¦They are specifically fighting about whether or not the flood of Noah had anything to do with the creation of the Grand Canyon (Branch). But the most common hot topic is consistently evolution vs. creationism. Often enough the fanatics of each si de are fighting to remove or push evolution as a teaching in the school system. But through the First Amendment the scientific side has found much more favor in the court systems. Because of the separation of church and state in our school systems the religious groups have been shut down numerous times. For one example, in the article â€Å"Twenty Questions: What Have the Courts Said about the Teaching of Evolution and Creationism in Public Schools?† Randy Moore, Murray Jensen, and Jay Hatch wrote, â€Å"the popularity of creationism is irrelevant to the question of whether it should be taught in public schools† (Moore, et al). This is very understandable to keep religious beliefs and ideas out of American schools, but still teachers push their beliefs of atheism backed by science onto their students, whether intentional or not. Most likely it is unintentional, but most classes lack to reiterate that evolution is still only a theory. Atheism, even though there is no bi ble or group gathering is still a religion. Pushing the beliefs of atheism is the same as pushing Catholicism or HinduismShow MoreRelatedEvolution Of Science And Religion2915 Words   |  12 PagesEvolution is one of the major concepts in biology that had aroused a struggle between science and religion. There are two different viewpoints that have appeared from this conflict, one from scientists and one from the creationists. The scientists view evolution as a long-term process during which living organisms have developed over time. The teaching method that they see fit to this concept is through material in biology textbooks. These textbooks contain information on how certain species, organismsRead MoreEvolution Of Science And Religion1179 Words   |  5 PagesWhen comparing science and religion there has been a great rift. As long as humanity has believed in a creator there as always been thinkers trying to quantify and evaluate the truth behind religion, trying to disprove or p rove a supernatural force. The ancient Greeks were pioneering philosophers which started the great rift we see in the early development of scientific and quantified analysis. This was first started by Aristotle whuch believed that science was a process of trying to understandRead MoreThe Role Of Science And Religion : An Organism s Success At Catching The Attention Of A Mate949 Words   |  4 PagesAn evolution depends on an organism’s success at catching the attention of a mate, due to the fact that without a mate, an evolution cannot occur. Furthermore, a biological evolution makes reference to the cumulative changes in a population over time. The way it occurs is through species’ genes going through mutation and recombine in order for reproduction to occur. Therefore, a sexual reproduction must occur is by combining half of its genes with another organism’s genes. To put it differently,Read More Evolution Vs. Creationism Essay1323 Words   |  6 PagesEvolution vs. Creationism Abstract In the history of science vs. religion there have been no issues more intensely debated than evolution vs. creationism. The issue is passionately debated since the majority of evidence is in favor of evolution, but the creation point of view can never be proved wrong because of religious belief. Human creation breaks down into three simple beliefs; creation theory, naturalistic evolution theory, and theistic evolution theory. The complexities of all threeRead MoreThe Conflict Between Religion And Science951 Words   |  4 PagesIs there a conflict between religion and science, or are both items compatible? This question is addressed in the debate that is written about in the book Science and Religion, Are they Compatible, by Daniel C. Dennett and Alvin Plantinga. Alvin Plantinga thoroughly debates the topic by covering the compatibility of Christianity and science. He continues his argument by stating the issue of naturalist and science harbor the conflict not the theism. Planting a goes into detail how some scientific theoriesRead MoreAnalysis Of Barbara Kingsolvers A Fist In The Eye Of God1728 Words   |  7 Pagesover the acceptance of evolution and the scientific understandings of human origins. Scientists believe in the theory of evolution which states that organisms arise and develop through natural selection, whereas others believe that God is responsible in creating the natural processes essential to human life. The controversy on how organisms evolved affects the education system, since many schools are banning the teaching of evolution. The lack of scientific knowledge on evolution can be detrimental toRead MoreShould Intelligent Design and/or Creationism Be Taught Alongside Evolution in Public Schools?641 Words   |  3 Pagesshould be taught alongside evolution in public schools, which has been going on for a great amount of years. Intelligent design is the idea of natures changes cannot be a random process, but a type of guidance must have lead to why nature is the way it is in today’s era. In most cases, that specific guidance is God. God has created the world for a purpose. Creationism is the same idea as intelligent design, believing that nature was created by a divine being, God. Evolution is the idea of natural selectionRead MoreThe Beliefs Of The World : Creationism Vs Creationism1266 Words   |  6 PagesThe Beliefs of the World: Creationism vs Evolution Creationism and Evolution is a heavily discussed topic all over the world, sparking controversy on every turn. Whether humanity evolved from monkeys over time or was created instantly by an almighty God; that has been the debate between creationist and scientist since Charles Darwin came forth with the evolution theory in the late eighteen-fifties. It’s hard to contest against the facts of science. Science tells us that the Earth was created relativelyRead MoreThe Evolution Of Creationism And Evolution1276 Words   |  6 PagesCreationism and Evolution is a heavily discussed topic all over the world, sparking controversy on every turn. Whether humanity evolved from monkeys over time or was created instantly by an almighty God; that has been the debate between creationist and scientist since Charles Darwin came forth with the evolution theory in the late eighteen-fifties. It’s hard to contest against the facts of science. Science tells us that the Earth was created rel atively 4.5 billion years ago and life evolved fromRead MoreReligious Groups Responses On Science Groups1511 Words   |  7 PagesAdegbonmire Leh 355-A03W Prof Telliel 5/26/16 Religion Vs Science Research Topic: Religious groups responses on science group theories on how the world was formed in the modern era. In this essay, we are going to focus on religious group responses to science group theories on how the world was formed in the modern era. We see there has always being a conflict between religion and science groups, because they both believe in different ways on how the world was formed

Government Expenditure and Inflation

Question: Discuss about the Government Expenditure and Inflation. Answer: Introduction Inflation refers to the persistent rise in general price levels. Not necessarily the high prices that constitute inflation but the rising ones. A small/sudden rise in prices may not imply inflation but possibly will reflect short-term workings of the market (Kim Lin, 2012). Government spending, on the other hand, refers to expenses that the government incurs for the economy, the society, or for its maintenance. The increase in government spending will be inflationary only when the extra expenditure is more than what the standard functioning of the system can afford through taxation, public loans, or grants (Ruge-Murcia, 2013). The paper will focus on Keynesian and Classical theories to explain how an increase in government spending might give rise to inflation. Keynesian Theory In the Keynesian view, an increase in either of the components of Aggregate Demand (AD) including the growth in government spending, (i.e., AD= G+ I+ C + X M) gives rise to Demand Pull Inflation (DPI). The level of prices at full employment, just like the price of a commodity, is determined by the interaction between Price aggregate demand and aggregate supply. In the figure on the next page, OP1 gives the price level at full employment. An increase in government spending shifts the demand curve outwards to AD2. The resultant rise in price (OP2) provides a mechanism where resources are reallocated from inactive sectors of the economy to more active ones. The only way for the government can have more resources at full employment, is by private entrepreneurs and consumers getting less. Given the inelasticity of supply curve, if the consumers are unwilling to part with their claim on resources voluntarily, the demand curve will shift outwards, and the price will rise further. It is important to note that increase in government spending can cause inflation at levels below full employment of output. It is best illustrated by the diagram below. The aggregate supply curve (AS) rises upwards in the beginning but takes a vertical shape after full employment level (OYf) is reached. Assuming OY1 is the initial level of output, an increase in government expenditure will result to Y1 to Y2 rise in national output. Consequently, the prices will rise to Op2. The price responds to additional demand and rises further to OP2 if the consumers are unwilling to part with their claim (or when government expenditure continues to expand). A price increase reduces the real consumption of wage earners (Hossain, 2014). Workers press for higher wages to compensate the rising cost of living. If their demand is granted, the cost of production rises, prompting producers to raise the prices. A further increase in prices increases the cost of living still further, and employees demand even higher wages. In this way, prices and wages chase each other as inflation gathers momentum. If unchecked, this may easily lead to hyperinflation where prices and salaries chase each other at fast speeds. Monetarists/ Classical View Modern monetarists, among them Milton Friedman, agree with Keynesians that inflation is a result of excess demand for goods and services. The difference between Keynesians and Monetarists view of inflation is that while Keynesians explain inflation as rising out of real sector forces, monetarists explain inflation on account of growing money supply in the economy ("The Demand-Pull Inflation (Explained With Diagram), 2014). Monetarists believe that inflation is everywhere and always a monetary phenomenon brought by a more rapid in money supply than in output (Blaug, 2013). Given a full employment level, monetarists believe that a change in the quantity of money will lead to an equal-proportional change in price. Monetarists believe deficit financing is a cause of inflation. When the budget expenditure exceeds the revenue, the government closes this gap with fiat money. The government may ask the federal bank to print more cash balances, which makes the money supply in the economy exceed the available goods and services, phenomena described as too much money chasing too few goods. When the government tries to finance the expenditure through the printing of cash balances, money supply in the economy increases. The resulting situation is where there is excess money supply with the public over the demand. The households try to restore equilibrium by reducing the money balances through an increase in expenditure of goods and services. Thus, according to modern monetarists, an increase in the supply of real monetary balances increases the aggregate demand for goods and services. If there is no proportionate rise in output, then the excess cash balance leads to excess demand, which causes inflation. Other Ways Government Expenditure can lead to Inflation Government spending may be inflationary when it funnels vast sums of money into cartels such as higher education and skin care. The government by doing this supports directly the monopolistic pricing, which drives the prices higher, irrespective of whether the money supply is contracting or expanding. Cost push inflation may arise when the value of the dollar goes down due to an increase in money supply. A decline in the value of the dollar about other foreign currencies makes the prices of imports rise, and this leads to cost push inflation. Conclusion Its evident that a rise in government expenditure causes inflation out of real sector forces, increase in money supply, and cartel financing. The state of the economy will determine whether the method of financing government expenditure is inflationary or not. The closer the economy is to full employment, the more likely the new spending will lead to inflation. An economy in deep recession, low capacity utilization, and high unemployment of labor will be able to produce more goods and services due to increase in government spending. To that extent, government expenditure will be not inflationary but expansionary, or not as inflationary as it would otherwise be. An increase in government spending financed by bond sales to companies and individuals is a viable option for printing more money. It causes no increase in money supply, bank reserves, or bank deposits. Government expenditure financed by taxation is neither inflationary nor expansionary; as the growth in government spending is counteracted by a reduction in private spending; thus minimal to no change in the aggregate expenditure. References Blaug, M. (2013). The Classical Economists Revisited. History Of Political Economy, 38(2),398-400. https://dx.doi.org/10.1215/00182702-2005-010 Hossain, A. (2014). Monetary policy, inflation, and inflation volatility in Australia. Journal Of Post Keynesian Economics, 36(4), 745-780. https://dx.doi.org/10.2753/pke0160-3477360408 Kim, D. Lin, S. (2012). Inflation and Inflation Volatility Revisited. International Finance,15(3), 327-345. https://dx.doi.org/10.1111/j.1468-2362.2013.12001.x. Ruge-Murcia, F. (2013). Government expenditure and the dynamics of high inflation. Journal Of Development Economics, 58(2), 333-358. https://dx.doi.org/10.1016/s0304-3878(98)00117-5 The Demand-Pull Inflation (Explained With Diagram). (2014). YourArticleLibrary.com: TheNext Generation Library. Retrieved 22 September 2016, fromhttps://www.yourarticlelibrary.com/macro-economics/inflation-macro-economics/the-demand-pull-inflation-explained-with-diagram/37994/